Google just eliminated the market research business

Google just put the market research biz on notice — Tech News and Analysis.

Mzinga, Inc. | The Leader In Social Software & Analytics Solutions

Image representing Mzinga [Prospero Technologi...
Image via CrunchBase
Mzinga, Inc. | The Leader In Social Software & Analytics Solutions.

another web 2.0 instant social networking market research tool

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Online Community Software | Leverage Software

Online Community Software |

Market Research, Facebook-style
Market Research, Facebook-style (Photo credit: @superamit)

 Software.

Another instant social networking market research

Innerscope and Affectiva apply biometric and anthropometric techniques to consumer behavior

2012 Behaviour Matrix copy
2012 Behaviour Matrix copy (Photo credit: Robin Hutton)

A basic principle of behavioral science (actually originally from anthropology) is that subjective measures of behavior such as surveys or interviews are almost always fraught with inaccuracies because people’s words and behaviors do not always align. Now,with the emergence of both the massive online data collection made possibly by the internet and also new biometric and anthropometric techniques of analyzing body language and physical behavior, scientists are finding that more reliable measures can be made which can be applied to consumer research, disrupting the foundation of market research taught in business school.

Marketers literally want to take consumers’ pulse – The Boston Globe.