Future Perfect: Ethnographic approaches to technology R&D

flash ethnography: observations of a doctor's ...
flash ethnography: observations of a doctor’s use of mobile tech with a patient (Photo credit: Tricia Wang 王圣捷)


Jan Chipchase is a Executive Creative Director of Global Insights at frog – a global design and innovation company. Prior to this role she worked for almost a decade as a strategist in Nokia’s Los Angeles design studio and Principal Scientist in the Nokia Research Center, Tokyo. She specializes in taking teams of concept/industrial designers, psychologists, usability experts, sociologists, and ethnographers into the field and, after a fair bit of work, getting them home safely.


Future Perfect » Research Methods.