Baby’s cells found in mother’s brain

Scientists Find Children’s Cells Living In Mothers’ Brains
Jennifer Chait, inhabitots.com

Image Courtesy of ShutterstockMany would argue that the mother-baby bond during pregnancy is the strongest human connection possible. During pregnancy, a mother is connected physically and psychologically to her child, and her baby…

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Ikea and the anthropology of sofas

How Ikea Creates Massive Demand For The Ektorp Sofa: It Thinks About Moms
By Gregory P. Shea and Cassie A. Solomon, fastcompany.com

IKEA has made very clear choices about who they will be and to whom they will matter, and why. Can you say the same for your brand?

Göran Carst­edt, pres­i­dent of IKEA North Amer­i­ca, sum­moned his top exec­u­tives to a large meet­ing room to…

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