Why Pharma conferences need to be about what patients really need

Let Patients Create- A Rally Call
Jon Gwillim, eyeforpharma.com


There’s an old say­ing; “if you want some­thing done prop­er­ly, do it your­self”.

My back­ground is as a con­fer­ence researcher and organ­is­er – for phar­ma, with phar­ma. I focused on dig­i­tal oppor­tu­ni­ties, case-studies and…


Cornell scientists use Twitter to capture global mood, chronobiology

English: The content of tweets on Twitter, bas...
English: The content of tweets on Twitter, based on the data gathered by Pear Analytics in 2009. (Photo credit: Wikipedia)

Most adults I know dismissed Twitter, with only 140 characters at their disposal, as a waste of time just a year ago. But after the Iranian revolts, the Arab Spring and the London riots in which Twitter played a key part, it is not so easily dismissed anymore. But its seemingly brief and trivial nature is now proving to be its key advantage: it provides  a constant thermometer of public sentiment with a time stamp and tidy little packaging. Just as molecular biology has allowed us to reduce physical life to traceable and analyzable bits ready for computers to digest, so is Twitter creating those bits out of our social experience. And this is the realm of anthropology.

One recent article examines several  Cornell social scientists who are doing just that, analyzing 509 million tweets, gathered between February 2008 and January 2010, using linguistic software to score their positivity based on word choices. The noted a mood timeline for 2.4 million individuals from 84 countries, and noted that happiness has a peak in the morning (see graph below from their website, http://timeu.se/) before the typical workday begins, and then fades as the day progresses, only to climb again late in the day. Rather be due to work (as one would expect) they suggest it is due to biology since it occurs on weekends as well (explaining our love of sleeping in, as it delays the high).

Science and Twitter #mixwell – Boston.com.

University of Illinois launches online Master of Engineering

UIC – Master of Engineering.

Cornell University Information Science

Cornell has a great Information science program as well…

Cornell University – Information Science – Overview.

Cornell University MBA: Liberal arts + business

English: Boas Trading Room, Parker Center for ...
English: Boas Trading Room, Parker Center for Investment Research, Johnson School (Sage Hall), Cornell University (Photo credit: Wikipedia)

Samuel Curtis Johnson Graduate School of Management at Cornell University.

M.Eng Distance Learning – Systems Engineering @ Cornell University

The Cornell University Emblem
The Cornell University Emblem (Photo credit: Wikipedia)

M.Eng Distance Learning – Systems Engineering @ Cornell University.

e-Science: Computers as Science


Recent articles have pointed to the shift in the view of computer science from “creating tools for scientists” to actually creating the science itself. It’s about oceans, stars, cancer cells, proteins and networks of friends. Ken Birman, a computer science professor at Cornell University , says his discipline is on the way to becoming “the universal science,” a framework underpinning all others, including the social sciences. An extravagant claim from someone with a vested interest? The essence of Birman’s assertion is that computers have gone from being a tool serving science — basically an improvement on the slide rule and abacus — to being part of the science.


Dunning–Kruger effect: survival of the loudest in corporate America

Emile Durkheim
Emile Durkheim (Photo credit: Wikipedia)

Dunning–Kruger effect – Wikipedia, the free encyclopedia.

This hilarious piece of social research suggests what I have observed in my own job repeatedly: the most loud, confident people who stand at your desk proclaiming things are often the least knowledgeable but in many cases the ones most likely to be promoted.