The Numerati by Stephen Baker: The Rise of Anthro Network Analysis

Cover of "The Numerati"
Cover of The Numerati

Book Excerpt: The Numerati by Stephen Baker – BusinessWeek.

This is a pretty fascinating book and article on the uses of anthropologists/social network analysis at IBMin order to fit employees to the best jobs. The new trend is measuring everything, from keystrokes, to vacation destinations, favorite foods…

Image representing IBM as depicted in CrunchBase
Image via CrunchBase


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