The Numerati by Stephen Baker: The Rise of Anthro Network Analysis

Cover of "The Numerati"
Cover of The Numerati

Book Excerpt: The Numerati by Stephen Baker – BusinessWeek.

This is a pretty fascinating book and article on the uses of anthropologists/social network analysis at IBMin order to fit employees to the best jobs. The new¬†trend is measuring everything, from keystrokes, to vacation destinations, favorite foods…

Image representing IBM as depicted in CrunchBase
Image via CrunchBase

 

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