The future of biometrics is personalization and experience

The future of biometric data tracking isn’t about devices, it’s about experiences
Ki Mae Heussner, gigaom.com

Every­where you look these days, there seems to be yet anoth­er sensor-enabled device or mobile app that wants to mon­i­tor every­thing from your heart rate and pos­ture to your brain waves and breath­ing pat­terns.

Dr. Leslie Saxon is the found…

http://flip.it/nAgHr

9 mobile app KPIs

9 Mobile App KPIs to Know
Lauren Drell, mashable.com

Carl asks,What metrics are most important to my mobile app business?Great question, Carl — this is both an easy and difficult question to answer. There isn’t a one-size-fits-all set of key performance indicators (KPIs), but what follows is a prime…

http://flip.it/0MSzR