Don’t listen to your customers, watch them

Don’t Listen To Your Customers—Watch Them
By: David Zax, fastcompany.com

The dating site Zoosk better serves users by analyzing their behavior on the site rather than by listening to what they say.

“It’s not the con­sumers’ job to know what they want,” Steve Jobs famous­ly said. Jobs was talk­ing about prod­ucts that…

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