Big Data: Facebook’s next big idea By Gery Menegaz for Five Nines: The Next Gen Datacenter | August 1, 2012 — 17:00 GMT (10:00 PDT) Follow @GeryMenegaz, zdnet.com The Face­book fal­la­cy is that at its core the Social Net­work is real­ly an adver­tis­ing com­pa­ny. If you look at their quar­ter­ly report, you see that about…

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