Dark data: your under appreciated knowledge source

 

Every organization collects, stores and retains portions of dark data. It’s the digital equivalent of emotional baggage which hangs around after every user interaction, transaction, and customer engagement. In fact, not using data effectively is costing United Airlines almost $1 Billion annually in lost revenue. Gartner Inc. describes dark data as “information assets that organizations collect, process […]

Source: Dark Data: The hidden billion dollar opportunity – SmartData Collective

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