Business linguistics: how to choose words which persuade

The Psychology of Language: Why Are Some Words More Persuasive Than Others?
Leo Widrich, lifehacker.com

What’s actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others? Buffer cofounder Leo Widrich dives into what the research has to say about this and…

http://flip.it/uNVoW

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