Engineering language is the key to branding across culture

Need Branding That Transcends Cultures? Invent Your Own Language
By Kelsey Campbell-Dollaghan,

A thoughtful identity gives a multinational disease research network a new way to communicate.

Oxford Uni­ver­si­ty’s Clin­i­cal Research Unit is an 11-year-old net­work of groups that coop­er­ate to track and pre­vent infec­tious dis­eases, fro…

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