Engineering language is the key to branding across culture

Need Branding That Transcends Cultures? Invent Your Own Language
By Kelsey Campbell-Dollaghan, fastcodesign.com

A thoughtful identity gives a multinational disease research network a new way to communicate.

Oxford Uni­ver­si­ty’s Clin­i­cal Research Unit is an 11-year-old net­work of groups that coop­er­ate to track and pre­vent infec­tious dis­eases, fro…

http://flpbd.it/XD4bv

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

close-alt close collapse comment ellipsis expand gallery heart lock menu next pinned previous reply search share star