Recently social data science has found fertile new ground in the booming field of online dating. By tweaking algorithms to increase the likelihood of a match, many online dating sites are becoming defacto behavioral science labs, constantly analyzing what makes people want to hang out, or start a relationship. Now along comes another company that is capitalizing on the principle of homophily: the fact that in general people like lemmings like to do what they see others doing. One month is it is taco joints, the next month fondue.
High tech meets cross cultural reality: biodata approaches take tradition family based decisions about marriage which account for education, income, genes, background, occupation, and interests and were once decided by families